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Extra, Extra, Read All About It!

So Rupert just bought himself the Wall Street Journal? Millions do that every day. Of course, they don’t usually pay five billion dollars for their copies. In a departure from Mr Murdoch’s recent strategy of…


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Omega Rules and Delta Moments

Why do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and chocolates? It’s hardly happenstance, according to a recent US study…


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Listen, But Validate

A massive 80 per cent of people who use social networks have either chatted about, commented on or reviewed a brand or product on an online forum or social network. That’s one of the key…



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The Serendipity Shopping Factor

There’s a wonderful, iconic statistic — seemingly unsupported by anything as trivial as hard data — claiming that “70-75% of all purchase decisions are made by the shopper as he or she is actually walking…


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Alternative Trends For 2007

While marketers are constantly watching for alternative methods that can give them a competitive edge in over-crowded markets, Drew Neisser, CEO forRenegade Marketing identified ten trends to watch in 2007. Reported via The Wise Marketer,…


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Six Rules of Highly Effective Companies In A Post-Brand World

Jim Jubak, MSN Money Markets Editor, offers up a (possibly) controversial point of view on brands: “The brand is dead. Wal-Mart killed it, with help from Target, Costco andTesco”. Despite that bleak assessment, he thinks that Procter and…


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Senior Moments

From the San Diego Transcript – but totally relevant everywhere: At 55, San Diego architect James Robbins isn’t thinking about retiring anytime soon, but he recently made a lifestyle change with those golden years in…


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Oi, Mate, Got A New Motor?

Inchcape Retail’s UK car buying website has released a detailed survey of how British motorists use the web to purchase their next motor vehicle.Autobytel, which has been selling cars online for six years, surveyed nearly…


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Know How, Scan Do

According to the collective consciousness that is Wikipedia, Léon Theremininvented an espionage tool for the Soviet government in 1946 which retransmitted incident radio waves with audio information. Soundwaves vibrated a diaphragm which slightly altered the…