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What We're Reading: Wikinomics

It was late in the afternoon, on a typically harsh Canadian winter day, as Rob McEwen, the CEO of Goldcorp Inc., stood at the head of the boardroom table confronting a room full of senior…


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Marketers Behaving Badly

You’re at a party. The music is great – just your vintage – and you’re catching up with friends you haven’t seen for ages. All in all, you’re having a great time. A group of…


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08 Trends For 2008

Doctor Robert Passikoff of Brand Keys offers up eight trends that he suggests will have a direct consequences on the success – and failure – of this year’s marketing efforts: 1) There will be an…


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The Future of Radio

The UK regulatory body Ofcom (Office of Communications) has been taking an 184-page look at the future of radio in the United Kingdom – and specifically “The future of FM and AM services and the…


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Friends and Family Ties

What most influences women’s buying decisions? Ads? Celebrities? A mention in the media? You probably won’t be too surprised to learn that family and friends prove the most significant shopping influencers, according to a survey…


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Circular Entertainment

Nokia have recently released their conclusions from a research project intriguingly entitled “Entertainment: A Glimpse Of The Next Episode” based on research from 9000 consumers aged 16-35 from 17 countries. Some outtakes: “Even today, entertainment…


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Ethics In Marketing: Do Ask, Do Tell

The Word of Mouth Marketing Association (WOMMA) last week released the WOMMA Ethics Assessment Tool. Its purpose: to help marketers identify and eliminate unethical word of mouth marketing tactics before it’s too late. Modeled on…


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It's Not Easy Being Green

Sooner or later, your business will go Green. You can either take the necessary steps now, be the first on your category/sector to develop a sustainable, recyclable, carbon-constrained, fair trade business model and get all the…


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They're Talking About You

They’re Talking About You A massive 80 per cent of people who use social networks have either chattedabout, commented on or reviewed a brand or product on an online forum or social network. That’s one…


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Reaching the Influencers

As the world spins ever faster, it’s proving ever more difficult to grab the attention of those we might wish to reach. It’s tough enough to get through the protective barrier surrounding consumers – connecting…