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ABC Trying Too Hard?

ABC is introducing a new feature aimed at “encouraging viewers who stream their favorite shows online to make the experience more social”. Right, like we needed encouraging to talk amongst ourselves. This Saturday, according to…

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European Internet Usage Set To Top TV

In its just-released research study EUROPE LOGS ON – European Internet Trends of Today and Tomorrow (April 2009), Microsoft projects that “based on current growth trends, Internet consumption will outstrip traditional TV in June 2010,…

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TV Ads That Know Where You Live

Addressable TV Advertising, a long-sought dream of television marketers, is about to become reality. AdAge is reporting that Canoe, the [poorly-named] technology consortium backed by the six largest cable media companies in the US, will…