Google


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Seasonal AdWords Advice

By now, many travel and tourism operators have acquired a degree of comfort and familarity with advertising tools such as Google AdWords. If you’re a regular user, you’ve probably mastered the art of context-sensitive online…



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Google Android: Another giant leap for the G-Men?

Being only slightly tech-obsessed (though our wives might agree to differ), we haven’t paid too much attention so far to Google’s Android mobile phone offering. To be honest, we hadn’t even felt compelled to invest…




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The Unfortunate Tale of Toys.com

It was the talk of the town: in late February, ToysRUs¬†bought Toys.com at auction for $5.1 million. Most bidders dropped out of the auction at $3 million, leaving ToysRUs and domain holding company National A-1…


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Google adds Behavioral Targeting

According to AdAge.com, Google is turning to Behavioral Targeting to beef up its display advertising business. Here’s the scoop: [On March 11 Google] announced it will launch a beta test of “interest-based targeting,” which lets…