Consumers

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Christmas 2009: The Grinch Is In Season

Those green shoots that some optimistic observers were reporting? Seems they weren’t the tips of Christmas trees. If you were hoping for festive largesse from your friends, co-workers or customers, sorry, not this holiday season….

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Why Consumers Use Social Media

Pity the poor marketer, nose pressed against the virtual glass, peering inside the Social Media toyshop. “Why won’t they let me in to play?” he wonders. TMW, a British integrated marketing agency, wondered the same…


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Quick Stats On Customer Reviews

76% of US shoppers place more trust in brands that offer customer ratings and reviews (Bazaarvoice 2007). Forrester Research says (2008) 71 percent of online shoppers seek out product reviews written by other customers before they…


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The Cult of The Consumer

A typical city in ancient Greece had a large open area (the agora) where local merchants could set up displays and sell their products. Merchants of similar goods had shops together in a specific area…


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What consumers really buy

Jay Conrad Levinson, author of a whole host of Guerilla Marketing books, reveals that consumers really buy … Benefits and not features. Promises you make – so make them with care. The promises they want…


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It's the Customer, Stupid

You know, and we know, that none of us can stay in business without customers. Love ‘em or hate ‘em, can’t live without ‘em. Unless your business is really, really small – and wants to…


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Omega Rules and Delta Moments

Why do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and chocolates? It’s hardly happenstance, according to a recent US study…


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Senior Moments

From the San Diego Transcript – but totally relevant everywhere: At 55, San Diego architect James Robbins isn’t thinking about retiring anytime soon, but he recently made a lifestyle change with those golden years in…